The Arcade leads from the prime section of Old Christchurch Road to the high fashion and luxury goods retail area of Gervis Place and Westover Road. The Arcade provides the principal thoroughfare between Westover Road and Old Christchurch Road and, consequently, benefits from a high footfall.

Other occupiers within The Arcade include Space NK, Karen Millen, Coast, Waterstones, Roberta Ltd and Charles Fox Jewellers Ltd. Occupiers fronting The Arcade, along Gervis Place and Westover Road include Jones the Bootmaker, Russell & Bromley, Austin Reed and Robert Old & Co.